Client
Albert Heijn
Agency
Boomerang Agency
DIrector
Steven Kuijs
What we did
Music (vocals by original Albert Heijn employees)
The Dutch's favourite brand, contrary to what one might think, is not an Adidas, Apple or BMW as in other countries. As it turns out, the Dutch really love their Albert Heijn supermarket.
For that reason, we gave Albert Heijn an energetic tune that Dutch youth could relate to and motivated them to work at their favourite supermarket.