Patta & Nike

Safi Graauw
Executive Creative Director
Marcel van der Waal
Head of photography
Violette Esmeralda
Agency Producer
Zoe Bab
Produced by
Pumpkin Spice
What we did
Sound design

For the most recent collaboration between iconic sports brands Nike and Patta on the new Lunar Roam running shoe, we created a soundscape that encapsulates the energetic nature of the two brands as well as the introspectiveness of meditation.

Just as moments in sports can be grandiose like in a football stadium or quiet like at a gymnastics performance, our soundscape follows these modes by going from almost completely silent to universal noise to completely quite in seconds.