Agency
Cheil
Video Production
Bruut
Director
Bram Koopman
What We Did
Music & Sound Design
Some say it's Dutch culture and only once a year, others say it's bad for the environment and dangerous nonsense. That's why the Dutch government invests in harm reduction by spreading awareness about the proper handling of fireworks.
This year's campaign is specifically aimed at the younger and bolder among us. Kept in an overall 80s aesthetics, we adjusted the sound to the imagery and created a retro synthwave track with a screaming solo synth to fare 2022 goodbye and welcome 2023.
Happy new year and stay safe!